I live in Dubai. I explore how technology, design, space, and human life come together into a new reality. Real estate, spatial design, artificial intelligence, and visual art are, for me, parts of a single view of the world. I look at homes, interfaces, and the future through the lens of taste, systems thinking, and real family life in Dubai.
As soon as you turn away, you come into the garden, and there are children making a fire with all their might, burning wood and paper and cardboard and declaring that they are very happy and they are children and therefore they simply have to light a fire!
I am starting work on the marketing strategy and full operational launch of the INKO-ENERGY brand in the UAE
I’m deep into the promo website for Alistera — a new class A coworking and office space in Downtown Dubai, just steps from Burj Khalifa. A project of this level demands matching packaging, so in parallel with the web I’m building out the full brand identity
I created a test Instagram carousel for self.space based on a Khaleej Times article: short quotes, a calm premium visual style, two videos, and a clear story about a self-portrait studio without a photographer
My 2025th in Framer: in the top 1% of world creators! That's 191 hours, 2908 posts, thousands of layouts and 17,600+ visitors to my best site. It was big, loud and very productive. A full analysis of my statistics is in the carousel! 🔥
Developed a grid of posts and profile design for the Zulya salon. Now the team has ready-made tools to maintain a premium style and not waste time
Over the past few months, I've been participating in design sprints with Fundmates, a US startup that raises funds for YouTube creators
Designed a stack of materials for LETOILE — the Beauty Weekend event held at Manar Mall. The brief: bright, festive, instantly eye-catching in feed. The result: an Instagram carousel mixing beauty props, 3D characters, and a lot of popcorn
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