
A manager needs work conversations. Not an employee’s entire phone
A WhatsApp CRM pilot for a manager: work conversations, contact profiles and limited message collection. Live connections and AI summaries are separate from the completed interface.
I am Alexander Nevsky, a real estate consultant at Nevsky Realty — a rare case where the name and the company match without being invented for marketing. I approach Dubai property through the eyes of a product designer, analysing areas, developments, and transactions as systems, separating real value from promotional noise, and helping clients make decisions based on logic, data, and context

A WhatsApp CRM pilot for a manager: work conversations, contact profiles and limited message collection. Live connections and AI summaries are separate from the completed interface.

My product concept for Developers Map: from a property map to a brief, a shortlist and a decision discussion. The original service is a third-party product; this case shows an audit and a separate prototype.

LiveDXB Analytics selects comparable transactions and calculates the result in code. AI commentary comes after the calculation; source data quality and methodology need separate checks.

LiveDXB’s migration: content, old addresses, images, and language versions. Why the move began with a map of content and links rather than a new homepage.

The Dubai purchase calculator separates property price, bank valuation and transaction costs. Formulas run independently of AI; market assumptions are dated August 2026.

My broker CRM: contacts, working agreements, and tasks alongside manual messaging. What is implemented and which modules remain paused.

From rockets over Dubai and empty villas in Tilal Al Ghaf to a surname overheard by chance and a black-and-green office on the thirty-fifth floor of the Citadel. That is how, in the summer of 2026, I ended up at Nevsky Realty

Comps Engine: an exploration of a valuation module within a broker CRM. Why I paused it and how it differs from the later LiveDXB Analytics implementation.
@nevsky_alexander
On Instagram: Dubai beyond the postcard — family, the city, discoveries and life between projects. On Threads: thinking out loud about design and AI. On YouTube: videos that need more room than a story. Follow me wherever you feel at home, and let’s keep in touch