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# Managed a group of designers at Square Meter
- URL: https://nevsky.ae/en/cv/works/managed-a-group-of-designers-at-square-meter/
- Published: 2024-09-10T02:00:00.000Z
- Updated: 2026-05-21T12:09:15.000Z
- Description: In m2. ru I led a team of four product designers at Deal Desk for B2B (business-to-business) - the company's revenue center - and put together end-to-end user experience (UX) from scratch: mortgage, electronic registration, remote signing of documents
- Author: Александр Невский
- Tags: Product Design Experience, Design & Digital Products, #en

*September 2019 – December 2022*  
Lead designer

🫡Worked at “Square Meter” **from September 2019 to December 2022** lead designer

### Context and role

I came to M2 at the stage of an idea and a blank canvas. As a lead product designer, he led a team of four designers and was responsible for the Deal Desk, a key area that generates the main revenue. From the first day - about speed, clarity and results.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__01.png)

Home page of the m2 portal. ru in English

### Balance of business, legal entity and user

Our task is to turn raw hypotheses into working tools for the real estate market, maintaining a triple balance: business goals, legal requirements and real user experience. No compromises on interface clarity or script transparency.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__02.png)

### Area of ​​responsibility and product coverage

Designed an end-to-end ecosystem: from marketing landing page and first contact to step-by-step mortgage flow and personal accounts. Led tracks: mortgage brokerage service, electronic registration, remote signing and online transaction - a single experience without interruptions.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__03.png)

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__04.png)

### Work without legacy = speed

The advantage of the project is zero legacy. The foundation was laid from scratch: fast iterations, fixing logic to code, sequential assembly screen by screen and state by state. Clean architecture, precise interface language, hints exactly where they are needed.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__05.png)

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__06.png)

### Product R&D and prototyping

A big part of my role is product R&D: regular interactive prototypes as a decision-making tool. We checked user behavior, validated hypotheses and polished compliance processes before setting development tasks - saving time and money.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__07.png)

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__08.png)

### B2B/B2C scale and partner tools

The project was developed simultaneously for “business to business” (B2B) and “business to consumer” (B2C): an internal roadmap plus partner solutions for major players in the mortgage and development markets. The requirements for reliability and consistency are basic, not optional.

![](https://storage.ghost.io/c/c3/b4/c3b47bf9-b397-4fd6-898c-a34ffdda20bc/content/images/2026/05/m2-realty-platform__09.png)

### Key user flows

Made the mortgage flow transparent and predictable: clear requirements and feedback at every step. Electronic registration and remote signing were designed to be “humane” with a high level of legality: fast, understandable, without bureaucratic viscosity.

### Outcome and impact

It wasn't just about screens - it was about building a company through a product. Strategy, operations and UX went together. Each decision had an impact on the way people bought property: fewer dead ends, more clarity and confidence that the platform was on the user's side.